Effective date: July 30, 2026
This Privacy Policy explains how JoomUnited LLC, operating Liliwi (“Liliwi,” “we,” “us,” or “our”), collects, uses, shares, retains, and protects personal information.
Liliwi is an AI assistant SaaS platform and Shopify application operated by JoomUnited LLC.
JoomUnited LLC (Liliwi)
570 E. 1st Street #E
Tustin, California 92780
United States
Email: [email protected]
This Privacy Policy applies to:
The Liliwi website
Liliwi accounts and subscriptions
Liliwi applications, integrations, and hosted services
Support interactions with Liliwi
Liliwi assistant widgets deployed by merchants on their websites, where Liliwi processes personal information on behalf of the merchant
This policy does not replace the privacy policy of a merchant using Liliwi on its own website. Merchants are responsible for providing appropriate privacy notices to their visitors and customers.
Liliwi is generally the data controller for personal information relating to:
Visitors to the Liliwi website
Liliwi account holders and authorized users
Billing, payment, subscription, and direct support communications
Our marketing, administration, security, and legal-compliance activities
When a merchant deploys a Liliwi assistant on its website, the merchant is generally the data controller for personal information collected from that merchant’s visitors, customers, leads, or users through the assistant.
In that context, JLiliwi generally acts as a data processor on behalf of the merchant, processing relevant information to provide the Liliwi Service. The merchant remains responsible for determining the lawful basis for processing, delivering appropriate privacy notices, responding to data-subject requests, and complying with applicable privacy laws.
We may collect the following categories of information.
This may include:
Name
Email address
Company or organization name
Account credentials
Billing address
Subscription and plan information
Communications with us
Payments may be processed through Shopify Billing, Stripe, PayPal, or other available payment providers.
We do not intentionally store complete payment-card details. Payment providers process payment data under their own privacy policies and contractual terms.
This may include:
Website and store domain
Connected platform and integration data
Assistant settings and configuration
Training sources, uploaded documents, URLs, product data, and instructions
Usage metrics and technical data
IP address, browser, device, operating-system, and diagnostic information
Support records and communications
When a merchant deploys a Liliwi assistant, the assistant may process information that a website visitor provides in a conversation, including:
Names and email addresses
Messages and chat transcripts
Order references or order-related questions
Information submitted through lead-capture forms
Requests for email transcripts
Other content voluntarily provided by the website visitor
The types of information processed depend on the merchant’s assistant configuration and the information the visitor chooses to provide.
We may use personal information to:
Provide, operate, configure, and maintain Liliwi
Create and manage accounts and subscriptions
Process payments and billing
Authenticate users and prevent fraud or abuse
Deliver AI assistant responses and requested eCommerce actions
Process training sources, documents, URLs, store data, and vector embeddings
Provide customer support and respond to inquiries
Diagnose, secure, monitor, and improve the Service
Enforce our Terms and policies
Comply with legal obligations
Communicate service updates, billing notices, and security information
We do not use Customer Content, store data, training documents, prompts, or chat conversations to train our own AI models or third-party AI models.
Liliwi uses AI-model providers to generate assistant responses and related processing outputs. We may use Fireworks for AI-model processing.
Liliwi uses Qdrant for vector storage and retrieval. Content may be processed into vector embeddings so that an assistant can retrieve relevant information from training data.
We process this information only as necessary to provide and maintain the Service, in accordance with the applicable customer configuration and our contractual relationship with the merchant or account holder.
Liliwi may process and host production data, vector embeddings, backups, and logs in the United States or Europe.
Data location is selected automatically based on the user’s location and service availability. We do not currently guarantee that a specific customer, account, or data category will remain in a specific region unless expressly agreed in writing.
Liliwi uses cookies or similar technologies to store conversation history for end users interacting with a Liliwi assistant on a merchant’s website.
These technologies may help preserve continuity between messages, maintain assistant functionality, and enable the chat experience to operate correctly.
Merchants deploying Liliwi are responsible for determining whether they need to obtain consent, update their cookie notice, or provide additional disclosures to their website visitors under applicable law.
We may share information with service providers and sub-processors that help us operate the Service, including providers of:
AI model processing
Vector storage and database infrastructure
Hosting, backups, and security services
Payment processing
Email delivery
Customer support
Analytics and technical monitoring
Error detection and logging
We maintain an up-to-date list of relevant sub-processors, available on request by contacting [email protected].
We may also disclose information where necessary to comply with law, enforce our Terms, respond to lawful requests, protect the security of the Service, or protect the rights, property, or safety of Liliwi, customers, users, or others.
We do not sell personal information.
We retain information only for as long as necessary for the purposes described in this Privacy Policy, subject to applicable law and legitimate operational needs.
Account and profile information, billing records, and invoices are retained for the life of the account.
Conversation history is retained according to the selected Liliwi plan:
| Plan | Conversation-history retention |
|---|---|
| Essential | Up to 30 days |
| Pro | Up to 90 days |
| Large | Up to 180 days |
Training files, URLs, synchronized content, and associated vector embeddings are retained according to the selected plan and account status. They may be removed when deleted by the customer, when plan limits require removal, or after account cancellation or deletion.
After cancellation or account deletion, Customer Content, assistant configurations, training data, and associated vector embeddings are deleted within 30 days, subject to technical backup cycles, legal obligations, fraud prevention, security requirements, or other legitimate retention needs.
Liliwi does not currently provide a data-export feature. Customers should retain copies of their original training files, documents, URLs, store data, and other source content.
Because Liliwi operates internationally, personal information may be processed in the United States, Europe, or other jurisdictions where our service providers and sub-processors operate.
Where required, we take reasonable steps to support lawful international transfers of personal information.
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction.
No internet-based service, storage system, or electronic transmission method is completely secure. You should use appropriate safeguards and avoid submitting unnecessary sensitive information through the Service.
Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, restriction of, or objection to the processing of your personal information. You may also have a right to data portability or to withdraw consent where processing is based on consent.
To submit a privacy request, contact [email protected].
Where Liliwi processes end-customer chat information on behalf of a merchant, visitors should normally direct privacy requests to the relevant merchant. We may assist merchants where required by applicable law or contractual obligations.
Liliwi is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe that a child has provided personal information through the Service, contact us so that we can take appropriate action.
We may update this Privacy Policy from time to time. We will publish the updated version on the Liliwi website with an updated effective date.
For privacy questions or requests, contact:
